Hi! I’m Paula—

Prior to launching locally MKTG, I spent 10+ years growing profitable, omni-channel businesses at industry leading retailers (The Home Depot, Carter’s) domestically and internationally. During this time, I drove the paid media strategy, performance analysis, and go-to-market planning for national and private brands with multi-million marketing budgets. I am thrilled to now bring my big-brand expertise to local markets by partnering with business owners via strategic Meta (Facebook/Instagram) & Google advertising.

How I Approach Paid Ads

Business-First Strategy

Every campaign is built around real business goals— qualified leads, sales, and sustainable growth, not vanity metrics like “clicks”.

Smart Testing & Budget Discipline

I prioritize fast, controlled testing and clear learnings, especially for first-time advertisers working with limited budgets.

Platform Specific Execution

Google and Meta serve different roles. I tailor strategy, targeting, and creative to how each platform actually converts.

Featured Client Project

Meta Leads Generation

For an Atlanta home construction and renovation company struggling with low-quality leads, I repositioned their paid media strategy to prioritize high-intent homeowners and lead quality over volume. Within three months, the campaign generated 25+ qualified leads averaging 2x their $40K minimum project size—driving $2M in potential revenue at just ~$32 per lead.

Untitled

Meta & Google Ads 101 Guide for local businesses

A practical, on-demand DIY guide that teaches local businesses how to launch and manage Meta & Google ads—without upsells, overwhelm, or long-term commitments.

Customer Review:

“As someone with no marketing background, I was pretty intimidated by the idea of running online ads for my parents' small business. I got the Meta and Google Ads 101 guide and it was exactly what I needed. It breaks down complex concepts and taught me about Meta vs Google campaigns. What I liked most was the way that the Guide was laid out that made it super easy to read and understand. There’s many tips and pointers on common issues and how to address them. I highly recommend this to any one trying to learn more about Meta and Google Ads!” - Linda L. February 2026

Collaboration is One Step Away

<aside>

Whether you’re in the early stages of planning your paid advertising or looking to strengthen your existing campaigns, I’d love to connect. Let’s talk about your business, your goals, and whether a partnership makes sense.

📩 Email: [email protected]

🌐 Website: www.locallymktg.com

📲 Instagram: @locallymktg

Feel free to reach out, explore my work, or follow along for ongoing insights and updates.

Looking forward to connecting with you soon!

Paula @ locally MKTG

</aside>